Business Research Commonwealth Games

Question: Discuss about the case study Business Research for Commonwealth Games. Answer: Introduction: To Examine the Growth and Development of Accommodation Properties for catering the needs of the international visitors to the Olympic Games during 2018 Background of the Research Recent reports reflect that the hosting of the Commonwealth Games in Gold Coast in Australia would attract large number of international tourists. The Commonwealth Games Minister in Australia stated that the hosting of the Commonwealth Games in Gold Coast would contribute in opening up new tourist markets of around 1.5 billion in the region (Norris, 2016). The Commonwealth Games during 2018 would be hosted in the Gold Coast region in Australia (Commonwealth Games, 2016). Research Aim Statement The research aims in conducting both primary and secondary research activity for understanding the growth and development of accommodation facilities in Gold Coast hotels like Hilton Surfers Paradise for accommodating international tourists visiting Commonwealth Games during 2018. Research Objectives To examine then number of accommodation properties that existed during 2014. To examine the number of accommodation properties that is developed in Gold Coast. To identify the accommodation needs for hosting Commonwealth Games during 2018 in Gold Coast, Australia. Data Requirements The inferences to the research aim and objectives would be met through the employment of both qualitative and quantitative data sets. The use of qualitative data would help in generating narrative and elucidated inferences while the use of quantitative data would specifically help in the gaining of specific and quantitative inferences for addressing the research issue.(Silverman, 2015) The qualitative data would be mainly gained based on interviewing the managers of Hilton Surfers Paradise hotel where it would focus on understanding the viewpoints of managers concerning development of accommodation properties for entertaining both international and domestic tourists visiting Gold Coast region to view the Commonwealth Games during 2018. Quantitative data would be gained based on study of reports reflecting on the historical number of accommodation properties in Gold Coast and also on needed developments and growths of hotel properties in the region(Wetcher-Hendricks, 2014). Proposed Research Methods The research method needed to be used for meeting the research objectives would consist of both focused group interviews and also the study of secondary data associated with the evaluation of reports. Unstructured questionnaires are required to be designed for conducting of focused group interviews in a physical setting for the management of Hilton Surfers Paradise Hotel. Primary research activity conducted through the use of focused group interviews would help in gaining a pragmatic understanding of managerial viewpoints regarding development of accommodation properties for hosting of international tourists visiting Commonwealth Games during 2014 in Gold Coast. Secondary research activity would be conducted through the evaluation of reports concerning development of accommodation facilities regarding hotel properties in Gold Coast(Fink, 2012). References Commonwealth Games, 2016. Gold Coast 2018 I 4 - 15 April 2018. [Online] Available at: https://www.commonwealthgames.com.au/page/39/2018-gold-coast-games [Accessed 27 July 2016]. Fink, A., 2012. How to Conduct Surveys: A Step-by-Step Guide: A Step-by-Step Guide. United Kingdom: SAGE. Norris, G., 2016. Commonwealth Games set to boost tourist strip. [Online] Available at: https://www.couriermail.com.au/business/commonwealth-games-set-to-boost-tourist-strip/news-story/b3c8d65d69bdd34065b16323532f2072 [Accessed 27 July 2016]. Silverman, D., 2015. Interpreting Qualitative Data. United Kingdom : SAGE. Wetcher-Hendricks, D., 2014. Analyzing Quantitative Data: An Introduction for Social Researchers. United Kingdom : John Wiley and Sons.